HOUS
Naming and brand identity for a plant concept store nestled in Athens.
HOUS is about coming together, exploring, and enjoying the lush green in the heart of urban living. Rooted in simplicity and authenticity, the visual identity offers a quiet stage where the plants can truly shine.
Khoûs (noun) > soil, a mound of earth, dust, hill.
Define
HOUS, a multifunctional space in the heart of Pagrati, is an initiative dedicated to cultivating and promoting rare indoor plants while also hosting art exhibitions and DJ sets. This dynamic blend transforms the venue into fertile ground for both artistic expression and social connection. The identity was developed with the aim of ensuring adaptability, seamlessly aligning with the diverse range of activities taking place within the space.
Design
The logo, entirely hand-drawn, expresses the organic nature of soil, harmonising with the simple illustrative style of the brand. Simple yet iconic, the iconography serves as a visual signature strong enough to stand out on apparel and merchandise. The identity is crafted to be flexible and timeless, capable of evolving and adapting to incorporate additional visual elements in the future, ensuring its relevance as the brand flourishes.
Credits
CLIENT
Hous
SECTOR
Retail
DISCIPLINE
Brand Identity
Creative Direction
Motion
Naming
Print
CREATIVE DIRECTION
Effie Koukia
Alexandros Kyritsis
DESIGN
Effie Koukia
Panos Stagas
COPYWRITING
Gaia Deligianni
ILLUSTRATION
Panos Stagas
Tania Cimatti
PHOTOGRAPHY
Anna Tsiami
