GRACE MYKONOS
Brand identity and experience design for a boutique luxury hotel in Mykonos, Greece.
The true essence of Grace Mykonos lies in its seamless blend of Cycladic luxury and timeless charm. Confident and refined, the brand identity mirrors an immersive yet premium experience where islanders live, socialise, have a blast, and unwind—gracefully.
A warm hospitality experience awaits in Grace Mykonos.
Define
Nestled above the sandy and protected beach of Agios Stefanos, Grace Mykonos welcomes its guests to a sunny side of the Mediterranean Sea with a ‘sunny’ attitude. Wisely sheltered yet authentically outgoing, it offers a holistic, laid-back atmosphere that engages each guest in a sense of belonging, while offering a fusion of feel-good activities and amenities. Drawing inspiration from the hotel’s architectural elegance and philosophy, the goal was to craft a visual journey that captures the essence of boundless comfort, playful adventure, serene relaxation, and vibrant discovery.
Design
A visual representation of Northern Mykonian heritage that captures the essence and allure of the landscape. The wordmark subtly incorporates visual cues of a compass arrow, highlighting the hotel’s unique location on the northern side of Mykonos, unlocking breathtaking views. The earthy, light colour palette evokes a sense of tranquillity, seamlessly blending with the natural surroundings. The vibrant personality and charming lines of the typography evoke a sense of luxury and sophistication, reflecting the timeless elegance of Grace Mykonos.
Credits
CLIENT
Grace Mykonos, Aria Hotels
SECTOR
Hospitality
DISCIPLINE
Brand Identity
Creative Direction
Experience Design
Print
CREATIVE DIRECTION
Effie Koukia
Alexandros Kyritsis
DESIGN
Effie Koukia
Alexandros Kyritsis
Nikos Christopoulos
ANIMATION
Nikos Christopoulos
COPYWRITING
Gaia Deligianni
CASE STUDY PHOTOGRAPHY
Anna Tsiami
PHOTOGRAPHY
Aria Hotels
ARIA HOTELS
Eva Soulia
Alexandros Alexatos
