ATOLE
Brand identity, printed communications and website for a boutique Mexican restaurant in the heart of Athens.
Atole is a tribute to heritage and flavor, where each dish is crafted with deep respect for simplicity, culture, and a story worth savoring.
Define
Guided by the culinary artistry of Chef Dimitris Afentakis and the curatorial touch of Museologist Marianna Mavroudi, Atole brings the heart of Oaxaca to Athens in a way that feels both beautifully familiar and refreshingly unique. Dimitris, drawing from the soul of Oaxacan cuisine, believes that the essence of great cooking lies in the quality and authenticity of each ingredient. Through collaborations with artisans, seasonality and sustainability come to life on every plate, ensuring each ingredient honors its origins.
Design
Atole’s spirit lives in its commitment to detail, a quality that extends gracefully into its visual identity. Working closely with Dimitris and Marianna, we crafted an identity that deeply reflects the heart of this personal project. Every choice—material, illustration, format—was made thoughtfully to honor Atole’s ethos and elevate the dining experience. The result is an identity that feels naturally integrated with the restaurant’s atmosphere, intentional and harmonious in every nuance. It’s a design that doesn’t demand attention but gently invites it, resonating with the same care and authenticity found in each dish and every corner of the space.
Credits
CLIENT
Atole Restraurant
SECTOR
Hospitality
DISCIPLINE
Brand Identity
Creative Direction
Digital Design
Print
CREATIVE DIRECTION
Effie Koukia
Alexandros Kyritsis
DESIGN
Effie Koukia
DIGITAL DESIGN
Alexandros Kyritsis
ILLUSTRATION
Tania Cimatti
DEVELOPMENT
RDY Studio
CASE STUDY PHOTOGRAPHY
Anna Tsiami
FOOD & INTERIOR PHOTOGRAPHY
Atole
Alexander Petsavas
Anna Tsiami
ATOLE
Dimitris Afentakis
Marianna Mavroudi