ATOLE

Brand identity, printed communications and website for a boutique Mexican restaurant in the heart of Athens.

BRAND IDENTITY , CREATIVE DIRECTION , DIGITAL , PRINT
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Atole is a tribute to heritage and flavor, where each dish is crafted with deep respect for simplicity, culture, and a story worth savoring.

Define

Guided by the culinary artistry of Chef Dimitris Afentakis and the curatorial touch of Museologist Marianna Mavroudi, Atole brings the heart of Oaxaca to Athens in a way that feels both beautifully familiar and refreshingly unique. Dimitris, drawing from the soul of Oaxacan cuisine, believes that the essence of great cooking lies in the quality and authenticity of each ingredient. Through collaborations with artisans, seasonality and sustainability come to life on every plate, ensuring each ingredient honors its origins.

Design

Atole’s spirit lives in its commitment to detail, a quality that extends gracefully into its visual identity. Working closely with Dimitris and Marianna, we crafted an identity that deeply reflects the heart of this personal project. Every choice—material, illustration, format—was made thoughtfully to honor Atole’s ethos and elevate the dining experience. The result is an identity that feels naturally integrated with the restaurant’s atmosphere, intentional and harmonious in every nuance. It’s a design that doesn’t demand attention but gently invites it, resonating with the same care and authenticity found in each dish and every corner of the space.

 

Credits

CLIENT
Atole Restraurant

SECTOR
Hospitality

DISCIPLINE
Brand Identity
Creative Direction
Digital Design
Print

CREATIVE DIRECTION
Effie Koukia
Alexandros Kyritsis

DESIGN
Effie Koukia

DIGITAL DESIGN
Alexandros Kyritsis

ILLUSTRATION
Tania Cimatti

DEVELOPMENT
RDY Studio

CASE STUDY PHOTOGRAPHY
Anna Tsiami

FOOD & INTERIOR PHOTOGRAPHY
Atole
Alexander Petsavas
Anna Tsiami

ATOLE
Dimitris Afentakis
Marianna Mavroudi

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