Another Practice is the collaborative design practice of Effie Koukia and Alexandros Kyritsis, focusing on branding and digital design for hospitality and culture. We believe that unexpected combinations and collective action allow you to challenge the status quo. Always looking forward, our work prepares people and businesses with future-proof communication strategies.

Creativity is a conversation, a continuous dialogue. Through open debate and endless curiosity we build collaborative relationships. These are the basis for visual ideas, directions and expressions that empower brands, regardless of format, medium or convention.

Creative Partner

Effie is a brand and experience designer, leading projects for brands and organizations in the hospitality, lifestyle, culture, and F&B sectors. She graduated from the Department of Product and Systems Design Engineering at the University of the Aegean and pursued further studies at the Edinburgh College of Art at the University of Edinburgh. Her academic research in product design has been showcased at the London Design Festival and awarded by the Design Council UK.

Effie has extensive experience in both the UK and Greece, having worked with renowned agencies such as Superunion, Here Design, Blacksheep, and G Design Studio, and her work has earned international and domestic recognition, including awards from the Type Directors Club NY, ADC*E, ED Awards, Ermis Awards, and the MEGA EVGE.

Effie’s approach is grounded in a deep understanding of systems and a firm belief in the power of collaborative design to create timeless, future-proof experiences.

Creative Partner

Alexandros is a digital and brand designer, dedicated to crafting brand identities and digital experiences for a diverse range of sectors. He holds an MSc in Digital Design & Branding from Brunel University of London and an MEng in Mechanical Engineering from the University of Western Macedonia, blending technical precision with creative thinking.

With a career spanning agencies and companies in both the UK and Greece, Alexandros has delivered brand experiences for iconic brands such as Ikea, Visa, Ford, Ferrari, Major League Baseball, and Gov UK, among others. His work has been recognized with awards from The Drum Experience Awards, Campaign, and Awwwards. Since 2022, he has been teaching Digital Design at Deree – The American College of Greece, guided by his belief in sharing knowledge.

Alexandros' design philosophy is rooted in a forward-thinking approach, emphasizing clarity and innovation, with a focus on delivering thoughtful brand experiences.

Define
Understanding the vision. Establish the overall strategy, map out the key stages and make a plan to move forward. Define the brand positioning, strategy and voice.

Design
Explore concepts across relevant formats and bring them into life. Develop design solutions that establish a new brand identity and allow for the creation of a suite of assets.

Deliver
Building the brand world. Generate the final artworks, with all required production overseen through delivery. From these foundations, brands can grow and flourish in the long-term.

Amalia Hotels, Anicon, Aria Hotels, The Athens Gate Hotel, Atole, Cachica, Grace Mykonos, Hous, Intermed, Jannis & Zoe Spyropoulos Foundation, Vorres Museum